12 Ways to Fight Shrinkflation

If you’ve ever opened a bag of chips only to find more air than snack, or noticed your favorite cereal box feels lighter than it used to, you’re not alone. It’s not just a trick of the eye; it’s a real economic phenomenon known as shrinkflation. Companies have been quietly reducing the size of their products while keeping prices the same, effectively making a sneaky price hike.

Shrinkflation hits consumers where it hurts most: their budgets. While product sizes shrink, wages typically don’t stretch any further, meaning you’re getting less value for the same price. This stealthy form of inflation can be particularly insidious because it’s not always immediately apparent. Consumers may not notice the change right away, especially if packaging looks similar. Over time, though, you’ll end up having to buy products more frequently, increasing your overall spending without any real increase in consumption. Shrinkflation combined with inflation is wreaking havoc on household budgets across the U.S.

Here are 12 ways to fight shrinkflation at the grocery store:

  1. Track unit prices. Pay close attention to the price per ounce or per unit when comparing products. Retailers are required to display this information, and it can help you identify the best deal.
  2. Buy in bulk. When it makes sense, buy in bulk. Larger quantities often mean lower unit prices and can be more resistant to shrinkflation.
  3. Switch brands. If your favorite brand has reduced its quantity without reducing the price, consider switching to a competitor that offers better value.
  4. Use coupons and discounts. Keep an eye out for sales, BOGO discounts, coupons, and deals that can make your purchases more economical.
  5. Avoid convenience sizes. Smaller “snack” or “convenience” sizes often have a higher mark-up. Opt for the full-sized or bulk options if possible.
  6. Embrace store brands. Often, store brands are less expensive and the last to implement shrinkflation tactics.
  7. Shop sales and stock up. If a product you use frequently is on sale, and it’s non-perishable, consider stocking up.
  8. Check quality, not just quantity. Sometimes a higher quality product lasts longer even if it’s smaller, which can offset shrinkflation costs.
  9. Adjust recipes. Use less of the product if possible, especially if it’s something that can be stretched out in recipes.
  10. Join loyalty programs. Some stores offer rewards programs that can help save money over time.
  11. Try a discount supermarket. Lower cost grocery chains like Aldi’s, Walmart or Dollar General Market may offer significant savings on your grocery bill, helping to offset the impact of shrinkflation on individual items.
  12. Reduce waste. Be sure to use all of a product before buying more to ensure you’re getting the full value.

These days, you need to make every penny count. Habits and ways to fight shrinkflation like looking at unit pricing, comparison shopping and reducing waste can pay big dividends at your next trip to the store.